About Us

ABOUT

US

The Loreto Tourism Trust (FITULORE) is a collaboration of private enterprises, supported by the State Government, dedicated to showcasing Loreto as a premier global tourist destination. Our mission is to highlight Loreto's rich culture, history, breathtaking natural landscapes, and innate hospitality that allure travelers from across the globe. Experience the warmth and amiability of Loreto's locals, explore the rugged mountains and canyons of the desert, and marvel at the marine wonders famously dubbed "The Aquarium of the World" by Jacques-Yves Cousteau in reference to the Sea of Cortez. These are just a few of the unique offerings that make a visit to Loreto a must in one's lifetime. Our efforts are closely aligned with the Association of Hotels and Restaurants and local tour operators to ensure a seamless experience for all visitors.

ABOUT LORETO

Loreto, located in the state of Baja California Sur, Mexico, is a picturesque coastal town known for its charm and natural beauty. Surrounded by stunning landscapes that include rugged mountains, expansive deserts, and the tranquil Sea of Cortez, Loreto offers a unique blend of outdoor adventure and relaxation. The town itself is a hidden gem with its colonial architecture, colorful buildings, and friendly locals creating a welcoming atmosphere.
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Plan your trip to Loreto

Discovering Loreto
Discovering Loreto

Loreto, a picturesque town in Mexico, is not just known for its stunning Bahía de Loreto National Park, but also for its rich cultural heritage and plethora of fun activities.…

Exploring the Streets of Loreto Center
Exploring the Streets of Loreto Center

Strolling through the charming streets of Loreto’s center, any time of day offers a delightful experience. However, the true magic happens under the starry night sky, creating a backdrop that…

Explore the Beauty of Loreto with ABT Sailing
Explore the Beauty of Loreto with ABT Sailing

Welcome to the mesmerizing destination of Loreto, Baja California Sur, where natural wonders and unforgettable experiences await you at every turn. From the pristine waters of Loreto Bay National Park…